Paul Comfort digs into the details of transit KPIs with Mark Aesch of TransPro Consulting and how AI can help transit with Alvin McBorrough of OGx Consulting.
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We’re Measuring the Wrong Transit Metrics!

Mark Aesch, CEO of TransPro Consulting and Alvin McBorrough, Founder of OGx Consulting join Paul Comfort as guests on the Transit Unplugged podcast.

This week we’re talking metrics, innovation, and momentum. On the podcast, Mark Aesch argues it’s time to dump ridership as the north‑star KPI, while Alvin McBorrough shows how smarter AI can turn data into real results. Need more inspiration? We’re recapping CTAA’s biggest conversations, touring Miami’s cutting‑edge mobility scene, and looking at Detroit’s comeback story. Top it off with Julie Gates’ News Minute for the headlines you may have missed.

This Week on the Podcast

Guest Mark Aesch says it proves ridership isn’t the metric that matters. He explains why agencies should measure value instead—jobs access, equity, and customer satisfaction. Alvin McBorrough joins to outline practical AI tools every agency can deploy today—from real‑time passenger info to route optimization and predictive maintenance.

ICYMI: Inside the 2025 CTAA Expo

Five times the guests means 5x the knowledge! From LA preparing transit for the Olympics, to learning how to turn your commute into prime creativity time, to an interview with the editor of Mass Transit Magazine, this episode covers a lot of ground.

Watch: Miami Uncut

The main episode gave you a taste — now it’s time for the special companion episode of Transit Unplugged TV, featuring extended interviews with the visionaries driving the future of mobility.

Also ICYMI: Detroit’s Renaissance

Transportation has always been a hallmark in the Motor City, and in recent years Detroit is roaring back to life. Steeped in history with automotive giants Ford, Stellantis, and General Motors, Detroit continues to have strong ties to transportation, and a focus on the future. Follow along as we see how Detroit keeps growing through the help of its People Mover, QLINE streetcar, SMART suburban transit, and DDOT’s ambitious reimagining.

Curious about the latest headlines in the transit industry? Check out our Transit Unplugged News Minute with Julie Gates. She covers the biggest stories in the industry every week. Click to view, and subscribe so you don’t miss a thing. This week:

  • FRA pulls $4B in funding from the CHSRA
  • TransLink helps riders in over 40 languages
  • Rhode Island has fun with National Ice Cream Day

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